Not so long ago I purchased a vinyl copy of the re-mastered "histoire do melody nelson" by Serge Gainsbourg. I put it on while I was still in bed the next morning and after a couple of tracks of Serge's dulcet whispers over languid bass lines I started thinking "wow this is cool (and by proxy I must be pretty damn cool too)". Or not. The point being, the images inside the sleeve, the music and voice of the man himself are, and I'm not overstating the issue here, dripping with sexy dry sophistication like only the French can serve up. It's the kind of music that makes you want to take up smoking (if you didn't have to huddle in doorways every time you wanted a fix). I then started pondering what it was that makes an image cool (seeing as this is a photography blog) and what "cool" is in general. Someone being cool in reality and an image/film being cool are two very different things, at least to me anyway. If I meet someone laid back or socially intelligent or any number of other fine qualities, you might be thinking "yeah they were cool", but if that same person was then photographed those things don't necessarily translate and therefore you're looking for other points of reference. So what images do I think are cool (in the sense of oozing sophistication, sex appeal, youthful rebellion etc etc. as opposed to simply a great image just being "cool") The images that spring to my mind, (without going overboard on the obvious connection that good bone structure helps develop your iconic status) are, the images of the Velvet Underground, Sonic Youth and bands of that ilk, actors who were known for their enigma as well as their work such Dean, Bardot or Brando, the work of the fantastic French photographer Jean-Baptiste Mondino and as mentioned a plethora of images that came from the time of the French New wave and the 60's art scene as depicted in the film Blow Up a time which generally oozed a sultry atmosphere infused with sex.
To tie up these thoughts (or ramblings depending on your viewpoint) the depiction of cool is something fairly intangible and difficult to create artificially without the result simply being another fashion shot. The subject and more importantly their attitude at the moment of capture are vital to creating that feeling. The look of cool is perhaps the biggest branding trick there is; and maybe all the things we think have deeper resonance are just linked to one big marketing facade anyway, feeding our desire for an unattainable chic (and maybe that's the reason why I bought that Serge Gainsbourg album in the first place), but on the other hand if something makes you feel cool, then there's usually something else at play behind the look and that's the character or mindset of the subject. To be near that approach to life is perhaps what we want, whether we have it or not.
To me several shots of Serge Gainsbourg and Jane Birkin (below) sum up what I view as cool and they seem to have a great connection in the images some sultry, some sexy and some fun.

Above a great shot on the set of a film by Jean Bapiste Mondino. This shot below unfortunately I haven't discovered who shot it, but it's a great natural moment and when combined with the fashion and s
tyle it's exactly what I love in great reportage shots.

Keeping close to weddings, this famous shot of Mick and Bianca Jagger has a number of things I enjoy, a fleeting moment feel, animated expressions, movement, sex appeal and fantastic style. Taken by the great Patrick Lichfield famous for his swinging sixties London shots (as well as many celebrities) he managed to fill images full of vivid glamour.

Lastly a shot of the band that are perhaps the epitome of cool, The Velvet Underground. At some point I'll get some other shots up of bands that present a certain attitude.For the time being this is one I like, just relaxed but well composed. There is another shot somewhere that I love where John Cale is the central focus, and he for me had the best look, slightly dark, very unique and usually with a violin in hand.
